In contemporary times, there has been a noticeable shift towards emphasizing cultural diplomacy as an integral part of foreign policy. India's classical identity as a "golden bird," a nation rich in spiritual consciousness, knowledge, and a hub of spices, gold, diamonds, and adventurous traders, has solidified its place in the global narrative. The extensive cultural wealth and the global resonance of India's spiritual wisdom and iconic figures play a pivotal role in the country's pursuit of soft power and diplomacy.
Over the past decade, the Indian
government has actively advocated for the global recognition of soft power. The
significance of Lord Rama in India's international relations has gained
prominence, with the timeless epic, Ramayana, serving as a potent tool of soft
power for centuries. According to Prime Minister Narendra Modi, Rama symbolizes
modernity and open-mindedness, representing unity in diversity for all of
humankind. Recently, UK Prime Minister Boris Johnson and Brazilian President
Bolsonaro invoked Ramayana in addressing global challenges, showcasing the
enduring influence of this epic.
The Indian government's efforts to
rejuvenate the Ramayana include media initiatives and diplomatic strategies.
The re-broadcast of the 1987 television series 'Ramayan' during the COVID-19
lockdown set a world record for the most-viewed program. Projects such as the
'Encyclopedia of Ramayana' aim to document and preserve tangible and intangible
legacies globally. Additionally, the 'Ramayana Circuit' theme under the Swadesh
Darshan scheme and the recognition of 15 destinations in India demonstrate a
commitment to enhancing the Ramayana spirit.
The narrative of Ramayana extends
beyond India, particularly in Southeast Asian countries, providing an
opportunity to strengthen soft power relations. The Ramayana has become a
compelling representation of the cultural connection between South East Asia
and India. Initiatives like the Ramayana Festival, organized by the Indian
Council for Cultural Relations, align with the India-ASEAN summit, promoting
diplomatic ties through this soft power instrument. The proposal to establish a
'Group of Ramayana' countries for a soft-power diplomacy drive, with experts
from various nations, reflects India's dedication to fostering international
connections.
With nearly 300 versions of Ramayana across India and other Asian countries, the oldest version by Valmiki in the 5th century BC remains central. The diverse interpretations of Ramayana, such as 'Phra Lak Phra Ram' in Laos and 'Ramakien' in Thailand, underscore its historical significance and adaptability to local traditions. Thailand, in particular, considers 'Ramakien' as its national epic, showcasing the enduring impact of Ramayana on cultural compositions and customs
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