In the face of China's aggressive actions in the South China Sea, the Philippines has adopted a proactive approach by using media to shape the narrative. Recognizing the power of information in modern conflicts, Manila aims to gain domestic and international legitimacy through strategic storytelling.
Masterclass in Information Warfare
Over the past 18 months, the Philippines has demonstrated expertise in managing the information battle, a critical aspect of its territorial disputes with China. By embracing “assertive transparency,” Manila has ensured that its side of the story dominates the media, compelling Beijing to play defense.
Mixed Success in the Face of Beijing's Resistance
While this media strategy has been impressive, it has not deterred China from continuing its assertive control over the South China Sea. However, by other measures—such as gaining international support and enhancing domestic unity—the campaign has been a clear success.
Publicizing Chinese Aggression
The Philippines' strategy took shape in early 2023 when the government began widely publicizing instances of Chinese harassment in its waters. Reports highlighted Chinese vessels swarming, blocking, and even ramming Philippine boats, raising awareness about the persistent threats to Philippine sovereignty.
This effort underscores Manila’s determination to counter Beijing’s gray-zone tactics through the potent weapon of public opinion.
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